Hierarchical Structuring of Product Color Combinations Using ISM

Shu-Chun Chien

doi:10.35745/idc2026v05.01.0001

Research Article

Hierarchical Structuring of Product Color Combinations Using ISM

Shu-Chun Chien ¹ ^*

More Detail

¹ Department of Digital Media Design, Asia University, Taichung 41354, Taiwan^* Corresponding Author

Innovation on Design and Culture, 5(1), March 2026, 1-10, https://doi.org/10.35745/idc2026v05.01.0001

Submitted: 17 December 2024, Published: 30 March 2026

OPEN ACCESS 14 Views 7 Downloads

Download Full Text (PDF)

ABSTRACT

This research bridges the gap between artistic color selection and scientific modeling, offering designers a robust tool for optimizing color combinations across diverse product categories. The methodology integrates quantitative analysis with qualitative insights from color psychology. Development of a systematic color combination model for product design utilizing Interpretive Structural Modeling (ISM) methodology to address the complexity of color selection. Integration of established color theory principles, psychological factors, and hierarchical modeling through ISM to create a structured decision-making framework. Enhancement of product aesthetics and market appeal through informed, systematic color choices grounded in theory and consumer psychology research.

Keywords: Product color system, Color module, Interpretive structural model, Color

CITATION (APA)

Chien, S.-C. (2026). Hierarchical Structuring of Product Color Combinations Using ISM. Innovation on Design and Culture, 5(1), 1-10. https://doi.org/10.35745/idc2026v05.01.0001

REFERENCES

Diabat, A., & Govindan, K. (2011). An analysis of the drivers affecting the implementation of green supply chain management. Resources, Conservation and Recycling, 55, 659–667.
Hsiao, S. W., & Liu, E. (2005). A structural component-based approach for designing product family. Computers in Industry, 56, 13–28.
Hsiao, S. W., Ko, Y. C., Lo, C. H., & Chen, S. H. (2013). An ISM DEI and ANP based approach for product family development. Advanced Engineering Informatics, 27, 131–148.
Lee, Y. C., Chao, Y. H., & Lin, S. B. (2010). Structural approach to design user interface. Computers in Industry, 61, 613–623.
Lin, L. Z., & Yeh, H. R. (2013). Analysis of tour values to develop enablers using an interpretive hierarchy-based model in Taiwan. Tourism Management, 34, 133–144.
Lin, M. C., Wang, C. C., & Chen, T. C. (2006). A strategy for managing customer-oriented product design. Concurrent Engineering, 14, 231–231.

[1] Diabat, A., & Govindan, K. (2011). An analysis of the drivers affecting the implementation of green supply chain management. Resources, Conservation and Recycling, 55, 659–667.

[2] Hsiao, S. W., & Liu, E. (2005). A structural component-based approach for designing product family. Computers in Industry, 56, 13–28.

[3] Hsiao, S. W., Ko, Y. C., Lo, C. H., & Chen, S. H. (2013). An ISM DEI and ANP based approach for product family development. Advanced Engineering Informatics, 27, 131–148.

[4] Lee, Y. C., Chao, Y. H., & Lin, S. B. (2010). Structural approach to design user interface. Computers in Industry, 61, 613–623.

[5] Lin, L. Z., & Yeh, H. R. (2013). Analysis of tour values to develop enablers using an interpretive hierarchy-based model in Taiwan. Tourism Management, 34, 133–144.

[6] Lin, M. C., Wang, C. C., & Chen, T. C. (2006). A strategy for managing customer-oriented product design. Concurrent Engineering, 14, 231–231.